Automation risk
More content does not replace a good system. Speed can increase volume, generic output and verification cost.
People and AI
People set the direction. People decide. AI supports the work.
AI supports work with materials and data. Direction, priorities and decisions remain with the team, experts and client.
Scope and approach
What this means in practice
AI supports work with materials and data. Direction, priorities and decisions remain with the team, experts and client.
Useful applications
Transcription, summarising, analysis, research, working variants, structures, repurposing and reporting.
Limits
AI does not decide what the company should say, what is true and safe, what management will approve or what the channel’s role should be.
Editorial process
Knowledge and goals → expert input → material selection → PLDM editing → optional AI support → fact-check → publication and analysis.
Responsibility
Every material is verified and approved by people. We do not use autonomous publishing or fictional proof.