FAQ
Key answers before the first conversation.
Clear and practical information about scope, process, AI, pricing and responsibility.
Frequently asked questions
Key answers before the first conversation.
What is PLDM?
PLDM organises, plans and manages company communication — from strategy and processes to content, channels, campaigns and daily execution.
Is PLDM a social media agency?
Yes, but the scope is broader than channel management. We first define how communication should work and then can take responsibility for delivery.
What is the relationship with PLAN GROUP?
PLDM is a PLAN GROUP brand and draws on the group’s experience and capabilities, including PLAN Digital practice developed since 2012.
Do we have to start with a Review?
No. You can start with a conversation, a Communication PLAN or a Review, depending on the complexity of the situation.
Can PLDM run only one channel?
Yes. The scope may cover one channel or a broader communication system.
Do you manage executive and expert profiles?
Yes. We manage company, leader and expert profiles and help turn their knowledge into communication.
Do you run paid campaigns?
Yes. Paid social can be part of a broader communication plan.
How do you use AI?
People prepare and approve the content. AI is used as support for analysis, transcription, structuring materials and selected stages of work.
What does a Communication Review cost?
A limited scope starts at PLN 2,500 net. A broader Review usually costs PLN 3,500–6,000 net.
What does a Communication PLAN cost?
A typical Communication PLAN usually ranges from PLN 3,500 to PLN 12,000 net, depending on organisational scale and the number of people involved.
How is ongoing cooperation priced?
Individually, based on responsibility, channels, brands and campaigns.
Do you guarantee leads?
No. We agree goals and metrics appropriate to the role communication plays in the business.